My new role as the Digital Marketing chair…

I was asked in 2017 to become the new Digital Marketing chair of Digital Rochester, which was so exciting. After I accepted I got started planning my first event as the Special Interest Group’s chair. Take a look below to learn more and register for the event.

Utilizing Digital to Hyperpersonalize Your Customer’s Experience

Perfect for App Developers, Digital Marketers, UX Professionals, Market Research professionals and Designers

Featuring speaker, Dr. Scott Snyder, Chief Technology and Innovation Officer, Safeguard Scientifics

The explosion of digital touchpoints (mobile, wearables, IoT)

Have you ever seen a post on instagram that you wanted to ‘share’ on your own account, just like you can on facebook? Well, you can, it’s just a couple more steps. One of the apps I love to use and suggest is Repost. The app is available for Android and Apple phones and tablets. As I mentioned, it can be a little confusing to use, so here is a step-by-step guide on how you can share content from your favorite accounts!

App How-To

1. Pick the post you want to share

Get Your Social Media Ducks In A Row

If you’re like most entrepreneurs, you’re an idea/concept person. It can be challenging to sit down and achieve the step-by-step tasks because you’re always coming up with new ideas. Setting goals, and knowing what you’d like to achieve before getting started on the execution of your ideas will help you stay on track and focused through the process. That’s why I’ve created a worksheet for you to outline everything you’ll need to begin putting your brand on social media.

Start With The Basics

Worksheet Tip: I’ve created a

The buzz is abound! Facebook Live is now accessible to every Facebook user. It’s as simple as creating any other post. Just open up the app, hit post, and select ‘Live Video’ or the little head icon with the 2 circle lines over it.

With any new superhero ability, it’s typically best to practice control and maximize your impact, so here are some best practices:

Bring the viewer unique content.
Say you handle the social media for your local zoo. Your favorite animal is the lion (and obviously he attracts alot of visitors,

I started my company in 2009 in Baltimore, MD. I was a couple years out of college, and had had 2 jobs. One was absolutely amazing, it was an advertising agency in Las Vegas, Nevada. My dad grew up there and I still had family roots, so I decided to take the job offer even though it was across the country. I learned SO MUCH. I loved it. When I decided to more to Baltimore, I moved in to my aunt’s townhouse in Canton, and found a job after the