Before you can even get started running ads, you’ll need to set up the backend of the system. Here are steps to get started.

Make sure you have a personal Facebook account to log you into the Facebook platform.
You’ll also need a Facebook business page to run your ads from. If you have a taco truck, and you’re advertising where it will be, your audience will want to see the posts coming from an official Facebook business page, not your personal page. This is especially important if you are trying to

My new role as the Digital Marketing chair…

I was asked in 2017 to become the new Digital Marketing chair of Digital Rochester, which was so exciting. After I accepted I got started planning my first event as the Special Interest Group’s chair. Take a look below to learn more and register for the event.

Utilizing Digital to Hyperpersonalize Your Customer’s Experience

Perfect for App Developers, Digital Marketers, UX Professionals, Market Research professionals and Designers

Featuring speaker, Dr. Scott Snyder, Chief Technology and Innovation Officer, Safeguard Scientifics

The explosion of digital touchpoints (mobile, wearables, IoT)

Have you ever seen a post on instagram that you wanted to ‘share’ on your own account, just like you can on facebook? Well, you can, it’s just a couple more steps. One of the apps I love to use and suggest is Repost. The app is available for Android and Apple phones and tablets. As I mentioned, it can be a little confusing to use, so here is a step-by-step guide on how you can share content from your favorite accounts!

App How-To

1. Pick the post you want to share

Get Your Social Media Ducks In A Row

If you’re like most entrepreneurs, you’re an idea/concept person. It can be challenging to sit down and achieve the step-by-step tasks because you’re always coming up with new ideas. Setting goals, and knowing what you’d like to achieve before getting started on the execution of your ideas will help you stay on track and focused through the process. That’s why I’ve created a worksheet for you to outline everything you’ll need to begin putting your brand on social media.

Start With The Basics

Worksheet Tip: I’ve created a

The buzz is abound! Facebook Live is now accessible to every Facebook user. It’s as simple as creating any other post. Just open up the app, hit post, and select ‘Live Video’ or the little head icon with the 2 circle lines over it.

With any new superhero ability, it’s typically best to practice control and maximize your impact, so here are some best practices:

Bring the viewer unique content.
Say you handle the social media for your local zoo. Your favorite animal is the lion (and obviously he attracts alot of visitors,

1. Your Brand on Facebook

You might already have your brand on facebook, but are you using it to the maximum capacity? Are you making it work for your brand? Is it getting your brand message across? Here are some tips:

Represent your brand in your profile picture. Should it have your face? Your logo? Your top-selling product or service?
Ditto for the cover image! That’s a large amount of space to show your brand. Use and image that emulates the look and feel of your brand.
Be consistent with good content. Post at least once a

I started my company in 2009 in Baltimore, MD. I was a couple years out of college, and had had 2 jobs. One was absolutely amazing, it was an advertising agency in Las Vegas, Nevada. My dad grew up there and I still had family roots, so I decided to take the job offer even though it was across the country. I learned SO MUCH. I loved it. When I decided to more to Baltimore, I moved in to my aunt’s townhouse in Canton, and found a job after the