Lime Creative was brought on to design promotional cards for a local restaurant, The Frog Pond. As a long-time standing Park Ave favorite, the small gem had a loyal older demographic. With these promo cards, our goal was to bring in a fresh, young, new crowd that would surely return after trying it once. In order to tackle this task we used close-ups of tasty restaurant favorites and a mix of diner and modern fonts to celebrate the history and future of The Frog Pond.
As a secondary goal, we set out to build the social following of The Frog Pond, specifically through their Facebook business page.